Board members play an influential role in the community, yet finding residents ready and willing to participate can be a challenge. We get it; time is precious with most of us constantly clamoring for more. Being choosy about how and where we spend it is important.
However, some of the common hesitations of becoming a board member may not actually present the obstacles one might think. By dispelling misconceptions and implementing a few key strategies, you may be pleasantly surprised to learn finding your next board member is easier than you imagine.
Dispel Misconceptions
As you actively recruit new board members, it’s best to be aware of some common concerns and misconceptions that may be preventing other residents from becoming more involved in the governance of your community homeowner association.
The truth about time commitment
Many may think that being a board member will require a substantial time commitment with expectations to be available on-demand. The truth is, with an experienced professional community association management company behind your association, the time commitment could be as little as a few hours a quarter. It’s contingent upon how often your board has agreed to meet as well as the size of your community, the scope of any active projects, and its social framework. Often, board meetings simply cover scheduling maintenance, fiduciary review, and other routine activities rather than solving large-scale, complex issues.
Handling difficult decisions
Another factor that makes people apprehensive about volunteering for a board position is the concern of having the responsibility of making hard decisions that may not be popular with all residents. Stepping into the role of becoming a board member can feel daunting because members aren’t sure what’s expected from them or if they’re qualified to fulfill the role. Though being decisive is part of the gig, you have the support of both the governing docs and your property association management team to guide you.
Once you’re prepared to respond to the most common objections, it’s also important to emphasize the benefits that come with the position as well. It’s likely you already know at least one person who has considered becoming a board member, but the fear of the unknown may be holding them back. Here are three key ways to actively (and successfully!) recruit your next board member and show them how the value of their contribution can make a lasting positive impact on where they live.
1. Use Engagement to Identify Leaders
Considering engaging with your community face-to-face through casual meet-and-greets or board-and-brew styled events, you get to establish relationships and rapport that can help you identify potential leaders. Plus, a conversation over coffee and donuts is far less intimidating than a formal monthly meeting. It gives you a chance to really get to know your neighbors and be a resource for them when there are questions about joining the board.
Those curious about the experience simply may not know who to talk to or may have specific questions about the role. Providing an open forum in a welcoming, relaxed environment is a good time to talk about what it means to serve on an association board of directors, as well as calm any fears.
Many times, the idea of the unknown is what causes apathy or hesitation. People like to know what they are signing up for in advance. The tools and technology available through your HOA management company help facilitate engagement and entice potential new board members. These include:
- E-blasts
- Newsletters
- Meet-and-greets
- Social events
Use these resources to your advantage as often as you see fit. Consistent engagement gives you an opportunity to talk about your own experience as well as gauge who might be a good fit.
2. Be Open-Minded to Frequent Contributors
Turn to those who’ve already shown interest and have been vocal about change. These are the people who regularly show up to board meetings or already chair a social committee. Identifying the potential of those who are frequently engaged may uncover the gem you’re looking for in a board member.
3. Invite Talent in Your Community
Explore your personal network. Do you have a neighbor with specific expertise that could provide value on the board? Perhaps someone with a finance background? Or someone who is personable and knows how to engage the community? A personal invitation is one of the best ways to recruit because there’s a point of reference to build upon. If you already know someone who might be a good fit, float the idea their way and highlight the value of the role.
After the Responsibility Comes the Reward
Taking on the responsibility of a board member doesn’t come without a reward. It can be a very fulfilling experience, one many may not realize until they’ve had a chance to experience it for themselves. The position empowers homeowners to directly shape their community and protect the value of their homes.
Board members create a meaningful impact on the lives of their neighbors by increasing engagement within the community and giving deserved attention to the place everyone calls home. Let your neighbors know they have the opportunity to be decision-makers that positively influence this shared goal.
Want to learn more about recruiting new board members and improving your community? Our property association management team is here to help. Start a conversation today.